Look where ‘straight line’ thinking took some organisations:
“I think there is a world market for maybe five computers.”
Thomas J. Watson, 1943, IBM
“640K ought to be enough for anybody.”
Bill Gates, 1981
“We don't need you. You haven't got through college yet.”
Hewlett-Packard's rejection of Steve Jobs
“We won’t have more than 1 million cars as we will run out of chauffeurs”
Futurescope ™ tool
Scanning future trends to make strategic decision-making more effective
There’s rarely a straight line to the future
Beyond ‘straight line’ thinking
How will these drivers affect your future:
- 9 billion people?
- Greater transparency?
- Aging population?
- Power shift to Asia?
- Artificial intelligence?
- Finite resources?
- Networked consumers?